Crafting Champions: Inside the New Intense Factory Racing Team

February 13, 2024

Today I’m joined by Joe Breeden and Olly Morris, the team owner and team manager for the new Intense Factory Racing team. We hear what led to Joe deciding to form the team and what his vision for Intense Factory Racing looks like. Joe, Olly and I discuss what it takes to create a high-performance environment, the meticulous selection of riders and staff and just how hard it is to get support in the current bike industry climate. What’s clear in this episode is the energy and passion that Joe and Olly have, providing great insight into the importance of not just the equipment you ride, but the environment in which you do it. So, it’s time to sit back, hit play and listen to this episode with Joe Breeden and Olly Morris.

You can watch this episode on the Downtime YouTube channel here.

You can follow the team on Instagram @intensefactoryracing, on YouTube here and at their website, intensefactoryracing.com.

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Photo – Callum Philpott